Accreditation in Public Relations (APR) Practice Exam 2025 - Free APR Practice Questions and Study Guide

The primary ethical concern when managing promotional items for an event, particularly in the context of having a spouse's agency involved, revolves around the potential for perceived favoritism in vendor selection.

When a public relations professional works with a spouse's agency, it raises questions about objectivity and fairness in the selection process. Stakeholders may perceive that the decision to use the spouse's agency is not based solely on merit, quality, or cost-effectiveness, but rather on personal relationships. This can lead to reputational damage for both the individual and the agency, as transparency and impartiality are critical components of ethical practice in public relations.

Recognizing and addressing these perceived biases is crucial to maintaining trust with clients, stakeholders, and the audience. Ensuring that the selection process for promotional items is conducted fairly and transparently can help mitigate any concerns of favoritism, and thereby uphold the integrity of the event and the professionals involved.